Wednesday, October 28, 2026
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59% of Home Furnishings Small Business Owners See Income Cut in Half

A small business survey found most home furnishings owners earning far less than in 2024, even as Census showed furniture store sales growing.

Originally published June 6, 2025. This version was rebuilt from Alignable's survey, the Census Bureau's retail report and the BLS May jobs report for the FIN archive, and the facts are as of that date.

Early June 2025 showed a split in the furniture business. Industry sales were growing, but many small home furnishings owners said their income had collapsed.

The short version

Small owners squeezed

Alignable's survey found that 59% of home furnishings small business owners said they were earning half or less of what they made in 2024, one of the highest shares among the sectors it listed. The figure refers to the owners' earnings, not total industry sales, and the home furnishings group covers more than furniture stores.

The industry overall

The Census Bureau's advance estimate showed April sales at furniture and home furnishings stores up 7.8% from a year earlier.

Jobs tell the same story

The BLS jobs report released June 6 showed payrolls up 139,000 in May with unemployment at 4.2%. Furniture and home furnishings retailers employed 405,600 people on a seasonally adjusted basis, down 1,900 from April and about 2,400 fewer than in May 2024.

Furniture manufacturing lost 1,000 jobs in May to 337,100, about 7,400 below a year earlier. Private-sector average hourly earnings rose 3.9% over 12 months, adding to the cost pressure on small owners already reporting lower income.

Rising sales alongside falling headcount pointed to stores doing more with fewer people rather than to a broad recovery.

Two different stories

Industry totals hid a lot of pain at the small end. Independent stores needed to watch cash and margins closely even when the headline numbers looked fine.

Related on FIN

Sources

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